I often get asked how we define an indie or independent author. Basically, an indie author is either self-published, published by a small press, vanity press, hybrid press or university press.
Some people question the validity and quality of self-published authors. What they often do not realize is, authors do not have to have the backing of a big-name publisher to market the book. You won't see it profiled in mainstream magazines or hyped on network television. Like anything worthwhile, it takes time, dedication, research, and knowledge to produce a quality product. Although time consuming and sometimes costly, publishing under our own imprint guarantees that you retain the right to your product. You decide your cover, your price, where you want to distribute, be it digital or physical copy. You can pull your book from publication, make changes, update, rewrite. Anything, without permission of anyone else. The author pays for their own editing, formatting, cover, etc. The author is also responsible for arranging their own marketing.
Small press publishers are often sought after. They can be as difficult as querying a large press publisher. Small presses engage in the book selection process, provide editing, marketing, and distribution. Authors are under contract with the press and are paid royalties on the sales. They own the books they print but the author usually retains the copyright. The big benefit here is the aid in marketing, unfortunately the marketing may be a one and done deal.
Vanity press publishers will publish any book for any author. Their focus is to make money. The author pays for everything, editing, formatting, cover, marketing, etc. Many authors have found themselves in a contract with a vanity press and the cost continues to rise. A vanity press has no stake in your success. They receive all their money up front and when your book is published their job is complete.
Hybrid press was once considered a vanity press in disguise. However, a true hybrid press will be selective in what they choose to publish. They will also often share the cost of production and marketing. They will also assist with marketing. The rights retained by the author as well as the services offered vary by company.
University presses vary according to the University they are based in. They offer academic, history, regional, literary fiction, nonfiction topics. Submissions and requirements vary with each University.
Self-publishing is not for the faint of heart. Do your research, know your expectations, ask questions.
Good luck on your journey!
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